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The upending of NAR's cooperative compensation rule is a double-edged sword for Zillow and its rivals, experts told Inman. These are the tools and tactics they're adopting to suit the moment.
Zillow tallied growing revenue while stabilizing losses in the first quarter of the year as the reigning search portal narrowed in on its post-commission settlement strategy on Wednesday.
“Of the approximately 1.5 million real estate license holders, many handle only one or two transactions a year. These are not our Premier Agent partners,” Zillow's Rich Barton said.
The National Association of Realtors settled a lawsuit that could dramatically change the way homes are sold.
Analysts and experts weigh in on how the terms of NAR’s commission lawsuit settlement agreement could impact the major listing portals.