Why Google's internet balloon project Loon failed
Astro Teller, left, and Larry Page. Jamie McCarthy/Getty Images; Justin Sullivan/Getty Images; Loon/Alphabet; Emmanuel Dunand/AFP/Getty Images; Samantha Lee/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now. In January, Alphabet announced it would shutter its internet balloon business, Loon. It followed years of inflating costs and geopolitical headaches for the team. Meanwhile, the company tried to conjure new ways to make money from cruise liners, offsh...