TechTarget : Let Buyer Activity – Not Titles and Outdated Personas – Determine Who to Engage
Product Marketing Manager, APAC In today's data-driven world, technology marketers have more tools than ever at their disposal to help them identify their ideal prospect profiles. Yet many continue to perpetuate hierarchical notions of who to contact - such as the most senior technology leaders at a company. Similarly, many of these same teams are relying on targeting outmoded personas that have historically been involved in the purchase of specific technology solutions. These static methods are holding your sales and marketing teams back. Here are three reasons why ...
Source: marketscreener.com
