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Running shoes strong enough to endure just one marathon look set to become the future for keen amateur runners - because they're so light they can potentially shave minutes off personal bests.
Tigst Assefa’s record-breaking run in the Berlin Marathon delivered a much-needed victory for the German brand in the running-shoe arms race.
Adidas' newest running shoes, Adizero Adios Pro Evo 1, went on sale on Tuesday with an eye-watering price tag that will test the enthusiasm of amateur runners.
Berlin Marathon winner, Tigist Assefa, wore Adidas' new 'super shoe' - the ADIZERO Adios Pro Evo 1, which is one of the lightest racing shoes ever created.
The Ethiopian took over two minutes off the previous record.