Milk Needs a 'Glow Up'
Dairy industry marketers are trying to change Gen Z attitudes toward milk.
Source: convenience.org
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Got milk? Not this generation.
As more and more start to favor milk alternatives, some are trying to bring dairy milk back into the conversation.
Source: boston.com
Milk Has Got a Gen Z Problem: 'Realistically It's Unhealthy'
The dairy industry is scrambling to increase the popularity of milk among Gen Z, as sales of dairy milk continue to drop.
Source: businessinsider.com
Dairy industry's taps Mr. Beast to "reclaim milk's mojo"
A recent New York Times article tracks the dairy industry's efforts to court Gen Z
Source: avclub.com
Milk Is Going After the Not-Dairy Crowd: Gen Z - The New York Times
Alarmed by dwindling sales to Gen Z, the dairy industry is going all out to get younger Americans on the milk train.
Source: nytimes.com