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When was the last time you went to the supermarket and found only one type of milk there? Rising prices, an abundance of brands and alternatives on the shelves, changes in breakfast options, and increasing awareness of environmental damage are just some of the factors contributing to the gradual erosion of the 'milk nation' image
Kim Severson of the New York Times explains how Big Milk is trying to persuade a generation of almond and oat milk-drinkers to switch.
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Dairy industry marketers are trying to change Gen Z attitudes toward milk.
The dairy industry is scrambling to increase the popularity of milk among Gen Z, as sales of dairy milk continue to drop.