PhD graduate urges marketers not to ignore older consumers
Aotearoa New Zealand’s population is ageing, yet little has been known about how ageing impacts consumer behaviour.
Source: massey.ac.nz
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The public make snap judgements about new technologies
The public make snap judgements about new technologies When shown an image and a brief description, citizens formed rapid and stable judgements, despite little prior knowledge of the emerging technology presented to them. PhD student Dan Carlisle led the study. An investigation recently published in the Public Understanding of Science journal by researchers from Massey University and the University of Southampton, United Kingdom, shows people stick to fast intuitive judgements about unfamiliar scientific technologies, and that taking more time to form these judgements doesn’t change the o...
Source: massey.ac.nz