Google search ads spotted in compromising placements
Research delving into a less visible component of Google's search ads business -- a network of third-party sites called Google Search Partners (also known as the GSP network or SPN) -- has documented scores of instances of Google search ads being served on non-Google websites that the media buyers paying for the marketing campaigns probably weren't bargaining for. The report -- whose title poses the question: "Does a lack of transparency create brand safety concerns for search advertisers?" -- also found instances of search ads bought from Google being served on Breitbart....
Source: yahoo.com
