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Top News In Programmatic Advisory Today - Breaking & Trending Today

Time To Reframe The Industry: The Service Layer


What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where we are as an industry right now.
The third-party cookie was the measurement and targeting currency for the better part of twenty-odd years. And now that currency is about to be taken out of circulation.
I still think people in the industry haven’t quite grasped what is coming next. Display advertising will be forever changed because of privacy. Retargeting is done. And the always dubious view-through metric is being forcefully retired. ....

United Kingdom , City Of , Ad Network , Holding Groups , Keppler Media , Hybrid Theory , Programmatic Advisory , Vertical Ad Net , Ozone Project , Madtech Middleware , ஒன்றுபட்டது கிஂக்டம் , நகரம் ஆஃப் , விளம்பரம் வலைப்பின்னல் , கலப்பு கோட்பாடு , ஓஸோந் ப்ராஜெக்ட் ,

Tension Between Privacy and Competition Exposed in Google's Latest Regulatory Probe


U.K. regulators are investigating browser proposals as dissent mounts over Privacy Sandbox
The CMA is investigating Google Chrome’s proposals to remove third-party cookies from the industry s leading web browser.
Gov.Uk, Google
January 13, 2021
The global wave of privacy legislation has led to the curtailment of ad targeting, but its effects on the online landscape are much broader than that. The latest investigation into Google’s proposed web browser changes exposes the trade-offs lawmakers concerned with consumer protection and regulators looking to preserve competition will have to ponder. ....

United Kingdom , Andrea Coscelli , Tim Berners Lee , Dina Srinivasan Dinasrinivasan , Wayne Blodwell , Mozilla Firefox , World Wide Web Consortium , Technical Architecture Group , Markets Authority , Privacy Sandbox , Google Chrome , Dina Srinivasan , Open Web , Programmatic Advisory , ஒன்றுபட்டது கிஂக்டம் , நேரம் பெர்னர்கள் லீ , மொஸில்லா பயர்பாக்ஸ் , உலகம் பரந்த வலை கூட்டமைப்பு , தொழில்நுட்ப கட்டிடக்கலை குழு , சந்தைகள் அதிகாரம் , ப்ரைவஸீ சாண்ட்பாக்ஸ் , கூகிள் குரோம் , தினா ஸ்ரீநிவாசன் , திறந்த வலை ,