Time To Reframe The Industry: The Service Layer
What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where we are as an industry right now. The third-party cookie was the measurement and targeting currency for the better part of twenty-odd years. And now that currency is about to be taken out of circulation. I still think people in the industry haven’t quite grasped what is coming next. Display advertising will be forever changed because of privacy. Retargeting is don...
Source: exchangewire.com
