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The Role of Madtech Middleware as an Enabler in the APAC Region

Defined by Ciaran O'Kane, CEO at ExchangeWire, MadTech Middleware companies offer technology for use by the service layer in the privacy-first era; are ....

United States , New Zealand , Ciaran Okane , Brooke Aniseko , Janet Leung , Oleksii Borysov , Hari Shankar , Doreen Chia , Peter Angelis , Kevin Smith , Remi Roques , Service Layer , Intelligent Video Solutions , Publicis Media Exchange , Ciarano Kane , Madtech Middleware , Tech Middleware , Southeast Asia , Insider Intelligence , Publicis Media , Thailand Personal Data Protection Act , Personal Data Protection Bill , North America ,

Time To Reframe The Industry: The Service Layer

What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where we are as an industry right now.
The third-party cookie was the measurement and targeting currency for the better part of twenty-odd years. And now that currency is about to be taken out of circulation.
I still think people in the industry haven’t quite grasped what is coming next. Display advertising will be forever changed because of privacy. Retargeting is done. And the always dubious view-through metric is being forcefully retired. ....

United Kingdom , City Of , Ad Network , Holding Groups , Keppler Media , Hybrid Theory , Programmatic Advisory , Vertical Ad Net , Ozone Project , Madtech Middleware , ஒன்றுபட்டது கிஂக்டம் , நகரம் ஆஃப் , விளம்பரம் வலைப்பின்னல் , கலப்பு கோட்பாடு , ஓஸோந் ப்ராஜெக்ட் ,