Page 26 - Programmatic Efficiency Leverage News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Stay updated with breaking news from Programmatic efficiency leverage. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

Top News In Programmatic Efficiency Leverage Today - Breaking & Trending Today

4 things you need to know about Disney's digital ad sales plan

By John Glenday-03 March 2021 12:00pm
4 things you need to know about Disney’s digital ad sales plan
Automated advertising is expected to account for around half of Disney’s total ad revenue by 2024 as the entertainment giant pushes for an aggressive 80% increase in programmatic advertising for 2021.
To pull off this feat, the company has created the Disney Real-Time Ad Exchange (Drax) to remove friction for advertisers wishing to view and purchase streaming ads. We review Disney’s beefed-up ad sales offering and the likelihood of it meeting these targets.
Disney is getting ambitious about programmatic
Disney isn’t mucking about in its quest to pivot ad sales towards the programmatic end of the system, projecting a rapid 80% rise in automated revenue this year to account for as much as 50% of its addressable and linear revenue by 2024. ....

Lisa Valentino , Rita Ferro , Jeremy Helfand , Time Ad Exchange Drax , Disney Real Time Ad Exchange , Disney Advertising Sales , Disney Media , Entertainment Distribution , Disney Select , Nielsen Media Impact , Nielsen Total Ad Ratings , Disney Platform , Audience Targeting , Ad Targeting , First Party Data , Advanced Measurement , லிசா வாலண்டினோ , ரீட்டா ஃபெரோ , ஜெர்மி ஹெல்ஃபாண்ட் , நேரம் விளம்பரம் பரிமாற்றம் டிராக்ஸ் , டிஸ்னி ரியல் நேரம் விளம்பரம் பரிமாற்றம் , டிஸ்னி மீடியா , பொழுதுபோக்கு விநியோகம் , டிஸ்னி தேர்ந்தெடுக்கவும் , நீல்சன் மீடியா தாக்கம் , நீல்சன் மொத்தம் விளம்பரம் ரேடிஂக்ஸ் ,

BMW SG finds itself in unfortunate ad placement woe this CNY weekend

BMW SG finds itself in unfortunate ad placement woe this CNY weekend
Details
16 February 2021
BMW has unfortunately found itself in a difficult position after one of its ads emerged on popular local content site Mothership, alongside an article detailing a horrific car crash along Tanjong Pagar which took the lives of five individuals over the Lunar New Year weekend.
The ad seen by
MARKETING-INTERACTIVE, on the morning of 16 February 2021, was located midway through the article and had a video promoting the purchase of BMW vehicles through a behind-the-scene point of view. The ad showed mechanics checking the quality of the vehicles, taking stocks, and fixing the cars. A quick check by ....

Tanjong Pagar , Singapore General , Chris Reed , Laura Quigley , Mediacorp Digital Network , Medicorp Digital Network , Ethiopian Airlines Flight , Lunar New Year , Black Marketing , Performance Motors , Mediacorp Digital , Brand Safety , Channel News Asia , Straits Times , Sompo Insurance , Southeast Asia , Integral Ad Science , Pad Placement , சிங்கப்பூர் ஜநரல் , கிறிஸ் நாணல் , லாரா குயிக்லி , எத்தியோப்பியன் விமான நிறுவனங்கள் விமானம் , சந்திர புதியது ஆண்டு , கருப்பு சந்தைப்படுத்தல் , செயல்திறன் மோட்டார்கள் , பிராண்ட் பாதுகாப்பு ,

Programmatic Job Advertising Leader Joveo Wins TalentCulture HR Tech Award For the Second Year in a Row

( MENAFN - GlobeNewsWire - Nasdaq M )ENLO PARK, Calif., Feb. 12, 2021 (GLOBE NEWSWIRE) Joveo , the global leader in programmatic recruitment advertising technology, announced today that it has won TalentCulture s 2021 HR Tech Award for the second year in a row. Joveo joined the company of HR technology leaders such as Indeed, Eightfold, Paycom, Paychex, and JobSync.
TalentCulture has built a fast-growing community in the human capital industry, with over 400,000 members, social followers, and subscribers. Joveo was chosen for this recognition based on its product and market leadership, continuous innovation, exceptional customer reviews globally across several industries, and significant growth in market traction and year-ending revenue despite the economic impact of COVID-19 on the recruitment industry. ....

Kshitij Jain , Cyndy Trivella , Shailendra Nagarajan , Managing Partner , World Wide Web , Director Marketing , What Time Is It , Free Fire Vs Pubg , Look Like , Huawei P30 Lite Vs Samsung A50 , க்ஷித்ிஜ் ஜெயின் , ஷைலேந்திரா நாகராஜன் , நிர்வகித்தல் கூட்டாளர் , உலகம் பரந்த வலை , இயக்குனர் சந்தைப்படுத்தல் , என்ன நேரம் இருக்கிறது அது , இலவசம் தீ எதிராக பப் , பாருங்கள் போன்ற ,

LG announces programmatic partnership with SpotX

| 11 February 2021
Leading global video advertising platform SpotX has announced a partnership with LG Electronics (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
With over 120 million LG smart TVs activated globally and streaming viewing continuing to grow, LG says that it is primed to elevate its advertising business as it readies for increased programmatic executions.
The also deal will SpotX providing LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG smart TVs and will give buyers the ability to purchase that inventory programmatically through the SpotX platform or the demand-side platform (DSP) of their choice. ....

United States , Matt Durgin , Lg Electronics United States , Lg Electronics , North America Smart , Latin America , Supply Side Platform , Demand Side Platform , Over The Top , Smart Tv , ஒன்றுபட்டது மாநிலங்களில் , மேட் துர்கின் , எல்ஜி மின்னணுவியல் ஒன்றுபட்டது மாநிலங்களில் , எல்ஜி மின்னணுவியல் , வடக்கு அமெரிக்கா புத்திசாலி , லத்தீன் அமெரிக்கா , விநியோகி பக்க நடைமேடை , தேவை பக்க நடைமேடை , ஓவர் தி மேல் , புத்திசாலி தொலைக்காட்சி ,

Japanese marketers name cookies, data privacy and targeted ads top concern for 2021

By Shawn Lim-20 January 2021 08:46am
Japan is expected to see a rise in mobile innovation in 2021.
Marketers in Japan have highlighted cookie deprecation, data privacy legislation, and contextual targeting as their top concerns around digital advertising for 2021.
As they come to terms with new data privacy rules, 61% of Japanese marketers feel that third party cookie deprecation remains a top challenge, according to the latest Japan Industry Pulse Report from Integral Ad Science (IAS).
“With an unprecedented number of people spending more time at home in 2020, social media and video streaming on mobile emerged as the most popular platforms for consumers in Japan, along with the growth of connected TV globally. During these challenging times, Japanese marketers are also looking for reliable solutions in a post cookie era and shifting attention to contextual targeting,” said Takeshi Yamaguchi, senior executive at IAS, Japan. ....

Takeshi Yamaguchi , Japan Industry Pulse Report , Integral Ad Science , Industry Pulse Report , Digital Advertising , Data Privacy , தகேஷி யாமேக்யூசி , ஜப்பான் தொழில் துடிப்பு அறிக்கை , ஒருங்கிணைந்த விளம்பரம் அறிவியல் , தொழில் துடிப்பு அறிக்கை , தகவல்கள் ப்ரைவஸீ ,