Clear Channel Europe Unveils LaunchPAD
Hires, Wins & Business 14 Add to collection New strategic offering to drive programmatic OOH growth and campaign planning precision Out of Home (OOH) advertising giant Clear Channel Europe is strengthening its expertise in targeted campaign planning solutions with the launch of a dedicated new programmatic offering – Clear Channel LaunchPAD - to connect digital buying channels with the company’s extensive Digital Out of Home (DOOH) inventory. Clear Channel LaunchPAD - which is being rolled-out with initial SSP partners Hivestack and Broadsign - will serve as a critical gateway connecting...
Source: lbbonline.com