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The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more.
The Trade Desk Launches AI Platform For Programmatic Marketers - 06/12/2023
Best Media Info: In a major advancement in programmatic AI, Kokai distributes deep learning algorithms across all aspects of the digital media buying process| Digital News
Global advertising technology leader The Trade Desk (Nasdaq: TTD) today launched Kokai, a new approach to digital advertising innovation that incorporates major advances in distributed artificial intelligence (AI), measurement, partner integrations and a revolutionary, intuitive user experience. With these innovations and others, Kokai ensures that marketers at all levels can easily benefit from the full power and sophistication of programmatic advertising. In a major advancement in progr...
Kokai also Features Breakthrough Measurement Tools; Free Retail Measurement Data from Pioneer Retailers; Massively Streamlined Partner Integrations; and the Programmatic Table, a Revolutionary New... | June 10, 2023