How to reach audiences who think public media isn't for them
A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.
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A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.
“What we have consistently experienced is three-strikes being put on the shelf every time something else comes up as if it’s someone’s pet project, but in reality, these are people’s lives,” said Earlonne Woods.
The short-form radio program has aired for more than 30 years.
The station relied on participatory journalism to inform its project "After the Assault," which examined how support systems fall short in helping survivors heal and find justice.
A music director argues that while classical music can soothe, it's more than just "aural wallpaper" to its fans.