Publisher ad alliances get a new look as cookie changes loom
Publisher ad alliances get a new look as cookie changes loom Ivy Liu When ecosystems get disrupted, there is often a flight to quality and scale. So with massive changes coming to the programmatic ad ecosystem in 2022, publisher advertising alliances are getting a fresh look. The Ozone Project, a U.K.-based consortium that includes publishers ranging from the Guardian to Stylist Group, added several new sources of demand in 2020, including Time Out and ESI Media, and has a line of new publishers lined up to add this year, CEO Damon Ree...
Source: digiday.com