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| 23 February 2021 Adobe, Arm, BBC, Intel, Microsoft and Truepic have come together to form a coalition, the Coalition for Content Provenance and Authenticity (C2PA), to develop end-to-end, open standard for tracing the origin and evolution of digital content. The C2PA will aim to address the prevalence of disinformation, misinformation and online content fraud through developing technical standards for certifying the source and history or provenance of media content. The founding members say they will seek to establish a standardised provenance solution with the goal of combatin...

Adobe, Arm, BBC, Intel, Microsoft and Truepic form coalition to develop end-to-end, open standard for tracing the origin and evolution of digital...

Source: Microsoft Headline: Technology and media entities join forces to create standards group aimed at building trust in online content Adobe, Arm, BBC, Intel, Microsoft and Truepic form coalition to develop end-to-end, open standard for tracing the origin and evolution of digital content SAN JOSE, Calif., and REDMOND, Wash. — Feb. 22, 2021 — A group of influential technology and media companies has partnered to form the Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project established to address the prevalence of disinformation, misinformation...

Microsoft, Intel, BBC and others form coalition to combat misinformation Feb 22, 2021 10:26 EST with 44 comments The C2PA will be responsible for developing technical standards that can aid in identifying the origin of media content including images, audio, video, and documents. This will enable those in relevant industries to identify how the information is stored and presented, and whether it has been doctored. Microsoft went on to say that: The C2PA’s open standard will give platforms a method to preserve and read provenance-based digital content. Because an o...

Oliver Dowden speech to RESET 2021 Secretary of State for Digital, Culture, Media and Sport's speech to RESET 2021, a virtual event from the Advertising Association, the IPA and ISBA From: 28 January 2021 (Transcript of the speech, exactly as it was delivered) Welcome to RESET, and thank you for inviting me to join you at the very first conference of this kind. It’s great to see the sector coming together in this way to talk about how we can rebuild and recover from coronavirus. But before we get into COVID, I’d just like to pay tribute to the industry as it was before this terrible ...