When the message matters, use science to craft it
When the message matters, use science to craft it An interdisciplinary initiative called the Message Effects Lab aims to understand, tap into, and develop communication around what motivates specific behaviors for specific populations. Its first projects center around COVID-19 testing and vaccines. Penn researcher Jessica Fishman has always been fascinated by what sways decision-making. “As a teenager, one word could dramatically influence whether I wanted to do something,” she says. “I remember once, when my dad was excited to serve his family a fish dinne...
Source: upenn.edu