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In conversation with Adgully, Gautam Dutta, CEO, PVR Ltd, speaks at length about the vision behind the in-cinema advertising innovation, how the cinema business has performed in the past year, trends in cinema content consumption patterns, and much m
Mumbai: Cinema exhibition company PVR Cinemas has announced its latest innovation in the in-cinema advertising space since its come-back after the pandemic. It has introduced 270-degree on-screen experiential in-cinema advertising for the first time in India to drive higher excitement for brands. Maruti Suzuki has become the first advertiser to use this platform to launch its
PVR Cinemas, the largest cinema exhibition company in India and the largest in-cinema advertising player in the country today announced its latest innovation in the in-cinema advertising space since its come-back after the pandemic. It has introduced
/PRNewswire/ -- The global projection mapping market size is anticipated to reach USD 8.0 billion by 2030, according to a new report by Grand View Research,...
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