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Senior Editor (Hotels) Intensifying its technology and go-to-market alliance with the global software titan, Proof Analytics today announced the delivery of Proof BusinessGPS™ on Salesforce. Proof BusinessGPS™ on Salesforce gives Salesforce customers what they've never had from any other vendor: an automated, full-cycle solution that combines full planning, budgeting and measurement capabilities with the power of causal statistics and automated marketing optimization analytics, instantly lapping legacy marketing performance management (MPM) offerings from companies such a...

Proof Analytics Expands Go-To-Market Alliance with Salesforce, Delivers Award-Winning Proof BusinessGPS™ on the Salesforce Platform Proof BusinessGPS on Salesforce includes full-scale campaign planning, budgeting and approvals, KPI tracking, and causal analytics that enable predictive and prescriptive marketing optimization Seamless, automated downloads of key commercial data directly from a customer's Salesforce Clouds, Datorama, Tableau, as well as many other data sources Salesforce: "Proof has done for analytics what Tableau did for data visualization. We see Proof as the 'missing piece'...

Share this article Share this article SCOTTSDALE, Ariz. and LONDON, Feb. 22, 2021 /PRNewswire/ -- Proof Analytics today announced an exclusive strategic alliance with Mettle Capital to deliver the firm's library of comprehensive, high-confidence company brand, reputation, and sustainability data to marketing, communications, investor relations, and change enablement teams, all via subscription through the Proof DataOn™ data marketplace. For years, one of the most expensive projects any marketer could commission was a brand audit, a comprehensive look at how audiences perceived a company a...