Unified Marketing Optimization News Today : Breaking News, Live Updates & Top Stories | Vimarsana

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SCOTTSDALE, Ariz. and LONDON, Feb. 22, 2021 /PRNewswire/  Proof Analytics today announced an exclusive strategic alliance with Mettle Capital to deliver the firm s library of comprehensive, high-confidence company brand, reputation, and sustainability data to marketing, communications, investor relations, and change enablement teams, all via subscription through the Proof DataOn™ data marketplace.
For years, one of the most expensive projects any marketer could commission was a brand audit, a comprehensive look at how audiences perceived a company and perhaps its key competitors on a variety of issues. Complex global enterprise companies could expect to pay millions of dollars for market-by-market analysis. Mid-range companies routinely pay $250,000-$500,000 for similar reports. ....

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