Google's Protected Audience API barely any better, says AdGuard
Now that Google Chrome has finally started ditching third-party cookies, AdGuard claims the new Protected Audience API is barely any better.
Source: androidheadlines.com
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IAB Tech Lab Releases In-Depth Analysis of Google's Privacy Sandbox for Public Comment, Revealing Significant Challenges
/PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, released a comprehensive analysis shedding light on the...
Source: prnewswire.com
Google Commits To Third-Party Cookies Deprecation In 2024
Today, Google began rolling out Tracking Protection, a new feature that limits the use of cross-site tracking by deprecating third-party cookies by default.
Source: forbes.com
Privacy Sandbox: Unlocking the potential of a more private internet | News
With Google set to turn off cookies for 30 million people on January 4, 2024, Kunal Guha, the platform's director of privacy partnerships for APAC, says the ad industry support is crucial.
Source: campaignasia.com
Perspective - Navigating the post-third-party cookie landscape in 2024
Amidst the impending shift to a post-cookie era, the landscape of addressability is undergoing significant changes.
Source: adnews.com.au