Chrome's Privacy Sandbox update puts web privacy in Google's hands
Chrome Privacy Sandbox promises to protect your browsing history but it also hands greater control to Google. It's time for a new web browser.
Source: androidauthority.com
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Google will switch on its cookie-replacing developer tools next week
Google will gradually begin enabling the Privacy Sandbox toolkit for Chrome developers, set to replace third-party cookies with privacy-preserving API alternatives, on July 24th.
Source: theverge.com
Google starts the GA rollout of its Privacy Sandbox APIs to all Chrome users
Chrome 115 introduces Privacy Sandbox's relevance and measurement APIs, with a phased roll-out aiming for 99% availability by mid-August.
Source: techcrunch.com
The future of app marketing in a privacy-centric age
New marketing strategies will have to rely on machine learning and predictive metrics, rather than measured or observed metrics.
Source: venturebeat.com
The Drum | Google's Measurement Boss On How GA4 Supports The Company's Privacy Vision
Karen Stocks talks The Drum through the new Accelerated Mobile Pages integration with Google Analytics 4 and offers tips for making the switch to GA4 ahead of the July 1 migration deadline.
Source: thedrum.com