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New Delhi, May 19: Google has announced it will migrate one per cent of Chrome users to Privacy Sandbox and deprecate third-party cookies for them in Q1 2024.
Google is slowly progressing toward turning off third-party cookies by default in Chrome, with plans for Privacy Sandbox wide-scale testing later this year and a test affecting 1 percent of Chrome users early in 2024.
These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
For The Drum’s Deep Dive, The New Data & Privacy Playbook, Fred Simmons (communications manager, Remerge) talks to Pan Katsukis (CEO, Remerge) about how new regulations are impacting the way mobile marketers look at user data and privacy. Here’s what you need to know to ensure that mobile channels remain a successful part of your marketing mix.
As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we catch up with Dan Taylor, vice-president of global ads, to learn how the tech giant is innovating new privacy-focused approaches to targeting and measurement in anticipation of the death of the third-party cookie.