Cuervo owner buys Proper No. Twelve whiskey
Cuervo owner buys Proper No. Twelve whiskey 28th April, 2021 by Nicola Carruthers Professional fighter Conor McGregor will continue to promote Proper No. Twelve Irish whiskey after the brand was sold to Jose Cuervo owner Becle in a deal worth up to US$600 million. Conor McGregor will ‘remain actively engaged in the promotion’ of Proper No. Twelve whiskey Becle confirmed it had purchased the remaining 51% stake in Eire Born Spirits (EBS), the company behind Proper No Twelve, during the publication of its first quarter results. The move came after the company borrowed US$150m to pay for t...