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When Condé Nast bought the online music publication Pitchfork in 2015, Condé’s Chief Digital Officer Fred Santarpia told the New York Times that the acquisition brought “a very passionate audience of Millennial males into our roster.” Three years before, in 2012, roughly 88 percent of respondents to Pitchfork’s People’s List, a record of reader-ranked albums
Last month, Condé Nast announced that Pitchfork, the music publication it acquired in 2015, would be moved under GQ, the men’s fashion magazine, resulting in the layoffs of its top editors—including its editor in chief, Puja Patel—and many long-term staff. Semafor media reporter Maxwell Tani, who broke the news, described it as “a remarkable fall […]
Pitchfork was merged with GQ magazine. This caused mass layoffs, with over half of the publications staff loosing their jobs.
The FADER's Nadine Smith remembers her five years spent writing about rap for Pitchfork, and describes how the site's coverage helped nurture new voices.