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Be engaged in the conversation when they make that final decision. >> how do you do that? >> i call it the sales hallway. picture a hallway, sales professional such as myself and the customer walking down the hallway. trying to get to the end of the hallway, behind the deal is the trust. what happens, prospects want information about your company, warrants, mostly your price and then escape out of one of those doors. right? they want to do the natural thing, which is postpone the purchasing decision. spending money hurts us emotionally. a lot of science behind that. they set little trap doors....

Email. >> how do you do that? >> basically what i call the sales hallway, picture the sales professional and the customer walking down the hallway, trying to get to a door and behind the door is the business, the deal, it's the trust. but along that hallway along the side are escape routes and what happens is prospects want to get information about your company, warranties and guarantee and information about your price and they want to escape out of one of those doors and do the natural thing, postpone the purchasing decision. spending money hurts us emotionally. they set little trap doors. i ...

Where else in our world do we go in and try to make a purchasing decision and we don't know the price of the product? we're bringing transparency so you know it. >> you mentioned the transparency compared to car ads and how you price cars. we know transparency for drugs according to a recent search polls very well with voters. the industry though is obviously upset, responding, saying that we don't necessarily want to do that. why don't we compromise and have the users and the viewers and the americans watching these advertisements go to these website to check the price listing. >> dana: proba...

Information. where else in our world to be go in and try to make a purchasing decision and we don't know the price of the product? we are bringing that transparency. they don't want you to have this information, they have fought us, president trump is moving forward with this. he believes the patient ought to be at the center and have this information and drug prices have to come down. >> bret: this midterm election, democrats are running on the issue of health care. drug prices as well, number two on health care, should the government to ensure more? 64%. box three, president's handling of he...

So you these products can rarely be fixed or pad or remanufactured which kind of key components to moving towards a more circular model we define the secular call to me as an economy that is restored to have and regenerative by design products are being manufactured and optimized for the purchasing decision and when people go and they want to buy things we're comparing features we're not comparing life here's a path for manufacturers to create products that are compelling they're useful that push the state of technology forward that also consider that has to time so if we're going to talk abou...