so you these products can rarely be fixed or pad or remanufactured which kind of key components to moving towards a more circular model we define the secular call to me as an economy that is restored to have and regenerative by design products are being manufactured and optimized for the purchasing decision and when people go and they want to buy things we're comparing features we're not comparing life here's a path for manufacturers to create products that are compelling they're useful that push the state of technology forward that also consider that has to time so if we're going to talk about a circular economy in the context of electronics it has to be around repair and reuse that's in there if we can extend the life of a product we can build a circular economy but we really need to deemphasize recycling because recycling is the least important part of the loop. we've been so frustrated with the state of the industry and with manufacturers complete unwillingness to solve this themselves