First one good enough for mainstream use. that is where apple is hoping. while everyone is calling at the apple vision, i think it is more like the apple vision like a television. i think the biggest use case will be simulating having an enormous screen, weather working, watching movies, i guess you could call it the iphone. >> now the price tag. let's talk about that. everybody is talking about that. it is very steep. what has the reaction been? >> i mean 30 $500, that makes it seven times as much as the facebook meta quest headset. so you're not really going to be expecting anyone on the you...