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Little Black Book, SVP executive creative director at R/GA London on his love for Quincy Jones and the agency's 'Preservation Play' YouTube channel ....
Creative 93 Add to collection Agency creates ‘Blend different’ D2C platform to showcase premium quality and positive environmental impact of Benetton’s products R/GA London has announced that it has partnered with United Colors of Benetton to further drive the company’s ongoing digital transformation through a 360 re-imagining of its global direct-to-consumer experience. Known for their freedom of thought, with a history rooted in breaking barriers, Benetton’s new ‘Blend Different’ e-commerce platform translates the brand’s signature philosophy into a modern omnichannel experience, giving it a clear and distinctive role in contemporary culture. Concepted, created and launched by R/GA in just 14 weeks, the new platform goes live in the UK, Italy, Germany, Spain, Japan, Greece, Portugal with further roll outs planned in 2021. ....