To listeners and to increase the targeting that they offer to advertisers. but that environment is more competitive than the traditional radio model, and i think that environment seems to us to appreciate scale and technology investments that groups such as ours can make. and can support innovation for listeners in a way that our services are accessed, on smartphones or smart speakers or on pcs and so on. i want to ask you about smart speakers, actually, because they are now a very significant platform for listeners of bauer, right? but do you have the same level of control in terms of distrib...