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Andrew Kelly/Reuters It's official — Abercrombie & Fitch is cool again.  The brand has seen a surge in its stock price and consumer interest in the past few years.  After being one of the most hated brands in America, A&F is now tapping into what millennials and Gen Z want. Abercrombie & Fitch is cool again. Yes, the same brand that former CEO Mike Jeffries once described being geared toward high school's "cool kids" who weren't "overweight or unattractive." It featured dimly lit mall stores that emanated cologne and welcomed shoppers with shirtless male gre...

Get great content like this right in your inbox.Subscribe Abercrombie & Fitch Co. is shifting to renewable energy in its headquarters and distribution centers. The apparel retailer plans to source all electricity used at its home office in New Albany, Ohio, and two distribution centers in New Albany, Ohio, from renewable generation beginning in 2023. Abercrombie has signed a 13-year, 100% renewable energy supply agreement with fellow Ohio-based company AEP Energy, a subsidiary of American Electric Power.  The agreement is for approximately 30,000 megawatt hours annually and will reduce appro...

"It seems absurd to wonder if kalettes will be next year's hit vegetable." After 2020's endless tribulations, truer words were never spoken, at least when it comes to the year-end sport that is food-trend forecasting. Rather than engaging in a trite rhapsody on the virtues of kale sprouts, Baum + Whiteman takes its 2021 report in a deeper direction. This year, the New York City-based food and restaurant consulting firm has opted to focus on big-picture issues, even choosing to end with a solemn and much-appreciated pledge: "We promise not to use the words 'New Normal.' " Trend forecasts, of...

“It seems absurd to wonder if kalettes will be next year’s hit vegetable.”

“It seems absurd to wonder if kalettes will be next year’s hit vegetable.”