Big firms are popping up to buy third-party Amazon sellers
Because of their success, many Amazon sellers are being bought by larger, heavily-funded companies. Major brand buyers include GOJA, Perch, Thrasio, and Boosted Commerce. They're "trying to create the 21st century version of Procter & Gamble," one attorney explained. According to Amazon growth agency Jungle Scout, more than 54% of the $386 billion in net sales that the retail platform generated in 2020 came from third-party Amazon sellers. Between 2019 and 2020, Amazon invested $30 billion in its community of small sellers, spotlighting it in, among other things, a series of commercials ou...
Source: businessinsider.com