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Web accessibility is an issue of growing concern given that one in four people in the US live with some kind of disability today, making it difficult for them to surf the internet, buy products and rent services. For brands and agencies to be fully inclusive, the focus needs to shift from a ‘them’ to an ‘us’ conversation to turn web accessibility into an opportunity that benefits everyone.

One in four people in the US live with some kind of disability today. And consumers with disabilities have a collective buying power of $490bn. This means that, more than ever, client websites need to be inclusive and accessible to everyone as increasing numbers come to rely on the digital ecosystem for paying bills, ordering groceries and buying gifts.