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In both merging cultures and building out the company. but he says they're nowhere near done yet. one day, he hopes that these three companies will truly be one. >> as time goes on, it will take more prominence and you'll see it being on top of the main brands and as time goes on, you'll see the flip-flop go on. someday it's our goal that adventures on the gorge will be the primary brand associated with the adventure resort. when we come back, our special anniversary edition of "your business" continues. we visit one of our first stories. the ohio man who wanted to go mountain biking year ro...

That men the looking beyond the white water. >> our strategy is simple. we need people to stay longer. and do more things. you can run two or three different rivers, you can participate in a kayak school. you can take a climbing and repelling class. you can do mountain bike tours. you can do horse back tours. do atv tours. the zip lines have been the biggest product we've expanded into. we now have two zip line courses. >> with all the new activities an a bunch of new accommodations, the adventures on the gorge was turned into a true all-inclusive destination. >> the future was a resort, the f...

Wouldn't be a simple one. >> i did see some challenges because we were competitors, for sure. and you know, that relationship, we had to work on. >> soon enough, paul was able to convince them that the key to their collective survival was joining forces. >> there's a point in a family business where the family is necessary for its survival. there's a point in a business where the business outgrows the family. and the river men were at that point. >> they came to an agreement, got a team of investors and each founding owner maintained partial ownership in the new company. with paul serving as t...

Water rafting companies in west virginia. while the decision to join forces was clearly good for business, the owners never realized it would quickly become a lesson in conflict management. ♪ once upon a time in the wild and wonderful mountains of west virginia, there were three river rafting companies. class 6 river runners, mountain river tours and river men. they had all started in the 1970s and each had their very own personality. >> class 6 are wine drinkers, river men are beer drinkers. >> they were friendly competitors and all loved running the business they were running. >> we often ...

>> when paul first called me, i really wasn't interested. i actually said no. we had agood gig going. we were growing, we were making money, not a lot but we were paying our bills. >> that's brian campbell, the founder of river men. the paul he was referring to is paul buickler. a few years ago, paul saw an toon the to change his job, his lifestyle and become the ceo of a new or sort of new, company. >> the first thing i realized in this industry, they were very profitable at one time, because of overcapacity, price cutting and a little bit of a decline in revenue to the users, they weren't ne...