Who Values Value Pricing?
Jan 4, 2021 5:00 AM PT I had a delightful conversation last week with Thomas Wieberneit, Marshall Lager, and Ralf Korb on CRMKonvos. These CRM Gurus and I were talking about the future of CRM and some of my recent research when the topic of value pricing came up. I didn't have a strong opinion about value pricing, in fact I haven't thought about it a lot. It's the idea that CRM products should be priced according to the utility they deliver, which sounds good, but it raises a lot of questions too. For instance, who gets to determine the value received and, while we're at it, what is the right...
Source: ecommercetimes.com