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Why Deliveroo Did The Unsexy Job Of Updating Its Brand Guidelines - Vimarsana News

Why Deliveroo Did The Unsexy Job Of Updating Its Brand Guidelines

Rulebooks can be a bit of a buzzkill, but as the food delivery company matured, it realized it needed to go back to basics and bring its codes up to date, explains brand director Emily Somers.

Can JD Williams's 'slavish Focus' On Midlife Women Alleviate Awareness Woes? - Vimarsana News

Can JD Williams's 'slavish Focus' On Midlife Women Alleviate Awareness Woes?

We talk to brand boss Esme Stone about recent pivot to pursue a more mature follower of fashion.

Google And TikTok: Could A Partnership Between The Two 'search Engines' Benefit Both? - Vimarsana News

Google And TikTok: Could A Partnership Between The Two 'search Engines' Benefit Both?

It’s all scuttlebutt and experimentation for now, but rumors about a TikTok/Google partnership are gaining credibility. Could a collab benefit both? Space & Time’s Helena Taylor investigates.

Why Brand Values Belong Outside Of The Marketing Department And In HR's Hands - Vimarsana News

Why Brand Values Belong Outside Of The Marketing Department And In HR's Hands

Jenny Sagstrom of creative agency Sköna argues that what your brand stands for is far too important a question to leave up to marketers alone.

Parents' Worst Nightmares Come To Life In Children's Safety PSA, 'The Horse' - Vimarsana News

Parents' Worst Nightmares Come To Life In Children's Safety PSA, 'The Horse'

The film, released by the Canadian Center for Child Protection, urges parents to demand for the protection of children’s online safety.