First Choice Shakes Off Its All-inclusive Reputation To Target Adventurous Travelers
The British provider of package holidays has undergone a major makeover to win over next-generation travelers and offer something distinctive from sister brand Tui.
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The British provider of package holidays has undergone a major makeover to win over next-generation travelers and offer something distinctive from sister brand Tui.
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In the UK and elsewhere, a generation of gen Z Muslims is embracing travel in new ways. Here, Arif Miah of Mud Orange analyses the specialist agency’s recent research into this overlooked demographic.