Ad Of The Day: Edible Bouquets Rescue People From Hilariously Uncomfortable Moments
A series of relatable ad spots shows how a bouquet of edible bouquets can Edible's brand refresh ahead of its 25th anniversary.
Source: thedrum.com
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Best Ads Of The Week: Christina Aguilera's Just Eat Order & Jack Box's Haunting Halloween
There’s also a Los Angeles tourism push and a mini-documentary celebrating rural agricultural communities.
Source: thedrum.com
How To Build An Effective Retail Media Plan, Lessons From Boots X Fenty
Retail media has exploded in the past few years and is currently worth around $100bn in global revenue and on track to account for 25% of all digital ad spend by 2026. But how can brands forge an effective retail media plan?
Source: thedrum.com
Ad Of The Day: Land O'Lakes Short Film Celebrates California's Rural Dairy Communities
The short film celebrates Tulare, California’s dairy farmers and community members: average people who make a big impact on America’s food system.
Source: thedrum.com
How Unilever Turned Rain Into Song For Its Taj Mahal Tea Brand In India
Fresh from being named The Drum’s Ad of the Day and picking up a Guinness World Record, the team behind the ‘Megh Santoor’ musical billboard tell us how they brightened up the monsoon season for tea drinkers in India.
Source: thedrum.com