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What’s the point of a marketer? Some will say it’s to help a brand meet the world as it really is. That’s tricky when the world changes so rapidly, says Maker Lab’s Nathalie Ramirez – but all hope’s not yet lost.
With every rainshower, the giant santoor plays the Raag Megh Malhar, a type of Hindustani classical music traditionally associated with monsoon season.
EPAM Continuum’s Ken Gordon considers what happens to luxury when consumers seek to experience rather than possess.
Jon Evans at System1 reveals the ads that most resonated with consumers ahead of spooky season.
This week, The Drum's US editorial team is reporting live from Advertising Week New York 2023. These are the insights we’re hearing on the ground from the industry’s top players.