The Hamas Attack is a Test for Biden's Foreign Policy
The White House needs realism, not idealism, to deter Iran, Russia, and China.
Source: nationalinterest.org
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The New Non-negotiable Marketing Skills According To Booking.com CMO Arjan Dijk
Arjan Dijk has presided over Booking.com’s most significant campaigns to date and doubled brand awareness in the US. Now, the ex-Google global marketer sets out what it takes to cut it as a CMO today – hint its ‘numbers, numbers, numbers’.
Source: thedrum.com
The Connection Imperative: How Brands Can Bring Us Together Amid Polycrisis
Some say our time defined by ubiquitous ‘polycrisis’ and interconnected problems that only serve to make us feel more alone. Against this backdrop, VMLY&R’s Carrie Patterson Reed argues that brands’ connective responsibilities are clear.
Source: thedrum.com
Ad Of The Day: Wanda Sykes Goes Through Rob Lowe's Drawer Of Atkins Candy Bars
Atkins’ new ad sees the renowned comedienne wonder how her famous friend eats so much candy and stays so trim.
Source: thedrum.com
America Is Unprepared for the Age of Global Disorder
We must steel ourselves for what lies ahead: an era of ‘unhinged’ global disorder.
Source: nationalinterest.org