A Warship Shortfall Could Imperil America's Command of the Seas
America doesn't have enough ships and building more takes far too long.
Source: nationalinterest.org
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BriefGPT Is No Match For Our Little Sparks Of Marvellous Madness
Ben Worden, head of planning at Wunderman Thompson responds to the news that BBDO is using AI to write better briefs.
Source: thedrum.com
Gen Z's 'luxury Aspirers': How High-end Brands Can Avoid Alienating Aspiring Buyers
Should luxury brands position as a cheeky indulgence for the fortunate, or an aspirational goal for everyone else? Luke Hodson of Nerds Collective looks at how they can strike that balance.
Source: thedrum.com
We Analyzed 4 Years Of Data To Predict 2024's Most Important Advertising Trends
What will be the top advertising trends of 2024? With this data-led approach, find out what creative trends will take the marketing and advertising industry by storm next year.
Source: thedrum.com
Can Hollywood Influencers Work During The Strike? A Guide For Brands And Creators
One of the two labor strikes that have halted production in Hollywood ended last week. The other continues. What does that mean for brands working with SAG talent? The Fifth’s Shannon Reed investigates.
Source: thedrum.com