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For The Drum’s latest Deep Dive, The Media Convergence, we explore what happens when social media meets out-of-home, and when brand experiences that never actually happened in the real world are presented as if they did.
When two-thirds of the buyer’s journey takes place online through digital channels, personalizing content for sellers is essential to ensure success. Latest insights from a Seismic report show why.
Has granular advertising made the world duller? For The Drum’s media convergence deep dive, Julian Burrett of agency Zone flies the flag for the big return of the big idea in advertising.
From CTV to gaming, digital OOH to e-commerce, fast-growing, emerging channels are becoming an essential part of the media mix – but where should marketers be placing their bucks when planning multichannel strategies for 2024?
As the test-and-learn phase of retail media shifts into a period of consolidation, how can retailers take charge in the space? For The Drum's media convergence deep dive, EPAM Continuum’s Diana Abebrese investigates.