Four Lessons For Building Fandoms, Featuring Lego, Lush And NTS
We explore how brands have built cult followings by fostering community and giving fans multiple touchpoints to interact.
Source: thedrum.com
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Timing, Tone, And Audience: 3 Pillars For Brands Leveraging Trends On Social
Viral fame through trend-hopping is a temptation for just about every brand, but it comes with risks. Here, Ewan Miles of social agency Wilderness outlines the pillars of trend strategy – and some home truths.
Source: thedrum.com
Volvo Celebrates Asian Family Values With Andrea Jin, Kevin Lee & Their Grandmothers
The ads were created in partnership with Eastern Standard Times, a new Asian media outlet founded by former Vice executives.
Source: thedrum.com
Inside The Lush Brand Collaboration Machine (that Doesn't Rely On Social Media)
After ditching social media, the brand doubled down on forging collaborations with the likes of Netflix, Mattel, and Paramount to fuel excitement. Here’s how that plan has played out.
Source: thedrum.com
Volvo Celebrates Asian Family Values With Andrea Jin, Kevin Lee & Their Grandmothers
The ads were created in partnership with Eastern Standard Times, a new Asian media outlet founded by former Vice executives.
Source: thedrum.com