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Tim Höchel, president of We Are Family, believes the declining influence of TV shouldn’t stop brands from connecting with children. We explore as part of The Drum’s media convergence deep dive.
Dive into this week’s top pics, which include hip-hop’s call for better healthcare and Tom Kerridge’s UK farm tour.
Punchy posters wage war on mass-produced, lackluster furniture, opting instead for eclectic, one-of-a-kind vintage pieces.
As part of The Drum’s Deep Dive, The Convergence of Media, we asked top marketers how they handle ad measurement in an ever-more fragmented world.
At The Drum Live conference in London, the UK marketing chief for the global bank outlined its approach to creativity and why, even in times of economic troubles, the finance sector can afford to inject humor into its marketing.