Labour's Conference Reminds Us Of Need For Optimism In Political Comms
Alastair Duncan of the Co-Learn Collective reviews the staging of the Labour Party conference as an exemplary exercise in brand repositioning.
Source: thedrum.com
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Burger King Channels 'The Ring' In Commercial For Halloween Ghost Pepper Menu Items
Directed by Alfonso Gomez-Rejon of American Horror Story fame, the short wields classic horror devices to tempt consumers into trying its spicy spectral treats.
Source: thedrum.com
Legendary NFL Safety Troy Polamalu Promotes The Safety Features Of The New Hyundai Tucson
The automaker is investing more deeply in its partnership with the NFL with new Thursday Night Football placements on Amazon Prime Video.
Source: thedrum.com
Selling The Experience: Why, For Coca-Cola And Adobe, Product Marketing Is Not Enough
The world’s most enviable brands sell not their products but the experiences their products can unlock, argues Brew Digital’s Richard Harper.
Source: thedrum.com
Forging New Paths And Audiences Through Travel Branded Entertainment
Brands are flipping the status quo with experience-driven storytelling in Tripadvisor’s ‘The Wanderer’ series on Prime Video – is this the start of a broader trend in travel advertising?
Source: thedrum.com