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First Choice Shakes Off Its All-inclusive Reputation To Target Adventurous Travelers

The British provider of package holidays has undergone a major makeover to win over next-generation travelers and offer something distinctive from sister brand Tui.

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First Choice: Ragged Edge rebrand celebrates the pickiness of modern travellers

This week sees the launch of a new brand identity for online travel agency [First Choice](https://www.firstchoice.co.uk/) created by [Ragged Edge](htt.

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Britons spend up to 72 HOURS a year planning holidays, with many left mentally exhausted by 'travel FOBO' - 'fear of better options'

Millions of would-be holidaymakers from Britain are hesitating to press the book button due to the sea of choice on offer, according to a new study.

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First Choice: Tour operator relaunches to focus on value and variety for holidays

Research by the tour operator, a subsidiary of Tui, showed that demands are changing

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Tui to relaunch First Choice as DIY package operator for younger travellers

Brand to target those with ‘different priorities to typical Tui customers’

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