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$1.2M marketing campaign part of plan to jump-start CT's tourism industry - Vimarsana News

$1.2M marketing campaign part of plan to jump-start CT's tourism industry

When Randy Fiveash first arrived in Connecticut about 13 years ago to lead the state’s tourism office he was handed a $1 marketing budget to promote the state. It wasn’t a joke, either. The situation got so bad that Connecticut was left off a map on a website that promoted New England as a tourism destination. Things are better today, even in the middle of a pandemic. The state has a dedicated funding stream to promote tourism with a marketing budget around $4.3 million. Fiveash said helping put in place that dedicated revenue stream — 10% of hotel room occupancy tax revenue funds touri...

April 19, 2021 - Vimarsana News

April 19, 2021

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The best places in New England to visit around Christmas - Vimarsana News

The best places in New England to visit around Christmas

“Despite the pandemic, we look forward to Christmas in Massachusetts this year more than ever, since it is the time of year to cherish the joys that give us hope and comfort,” Keiko Matsudo Orrall, executive director of the Massachusetts Office of Travel & Tourism, said in an email. “Family gatherings may be smaller than past years, but we still find magic in the holiday lights, tree decorations, buying gifts, and giving thanks for what we have.” Advertisement The following 10 New England cities and towns have a lot of Christmas spirit, New England travel experts said. All COVID-19...

Source: boston.com