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Burger King evolves visual brand identity DUBAI, January 12, 2021 Burger King has announced the brand is making a leap forward by introducing a completely new visual design that will be present throughout all touchpoints of the guest experience.   Inspired by real and delicious food, the more modern look marks the first complete rebrand in over 20 years and will more authentically represent Burger King values. Guests in the Middle East will start seeing the new visual identity starting at the beginning of 2021.   The announcement signals a commitment to digital-first expression and rec...

Burger King revamps brand identity for the first time in 20 years The brand will roll out a new brand logo, packaging, restaurant merchandise, menu boards, crew uniform, restaurant signage and décor as part of the new changes Mumbai, January 11, 2021 For the first time in two decades, Burger King is introducing a new visual design that communicates its recent improvements to taste and food quality through the removal of colours, flavours, and preservatives from artificial sources from menu items. The new identity that will be present throughout all touchpoints also communicates...

@burgerking / Instagram Raphael Abreu, global head of design at Burger King, explained to Designboom that the new brand identity has “reimagined every design element to better reflect the brand’s food journey while capturing its unique characteristics: mouthwatering, big and bold, playfully irreverent and proudly true.”     Guests can expect to see the new designs rolling out at their local restaurants soon. Employees will endorse new uniforms while new packaging will showcase the logo together with playful illustrations of the ingredients. Alyssa Therrien+Follow

This is the first redesign effort from the burger chain in over 20 years

The fast food giant kicked off 2021 with a new logo, restaurant concept, packaging and uniforms