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The fast food giant kicked off 2021 with a new logo, restaurant concept, packaging and uniforms.

The Burger King rebrand celebrates its design history and irreverent personality The fast food chain’s first redesign in over 20 years brings back a 60s logo and introduces a brand font inspired by the shape of its burgers, with a rich new colour palette, to create a more digital-friendly identity. Words Share UPDATE: This article has been added to, following a more in-depth interview with Raphael Abreu, global head of design for Restaurant Brands International, Burger King’s parent company. Burger King has unveiled its first complete rebrand in over 20 years, a revamp of its entire iden...

Burger King Burger King is out with a fresh spin on its 1969 logo that gives the No. 2 burger chain a look that’s more fitting for today’s digital screens, packaging, uniforms and even its drive-thru lanes, giving the Home of the Whopper a decidedly 2021 overhaul. The updated design, which the chain worked on with Jones Knowles Ritchie (JKR), has begun to appear on Burger King’s app and at newly opened restaurants. It comes after the Restaurant Brands International chain overhauled its ingredients, removing artificial colors, flavors and preservatives, and put more emphasis on sustainab...

New look, same king. Everyone knows what to expect when they order some Burger King. Going forward, however, fans of the franchise are going to have to get used to a new look. Burger King recently unveiled a new logo which was inspired by the brand’s classic design, according to Restaurant Business Online. The franchise also announced that it will be issuing new uniforms, a new color scheme and other changes. "From '65 to '98 we had a strong, iconic identity," Raphael Abreu, head of design for Burger King parent Restaurant Brands International, told the news outlet. "It was a true classic. ...

The new digital-first visual branding is signals the QSR's "evolution in food quality, sustainability and digital." Since 1954,  Burger King has encouraged its guests to  Have it Your Way. Today, the brand  introduces a completely new visual design that will be present throughout all touchpoints of the guest experience. Digital First Rebranding The more modern look marks the first complete rebrand in over 20 years and will more authentically represent Burger King's values. The news of the rebranding follows Restaurant Brands International Inc.'s plan to modernize the drive-th...