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Enterprise hits and misses - AI disrupts education, tech spending gets a pulse check, and hybrid events get scorched - Vimarsana News

Enterprise hits and misses - AI disrupts education, tech spending gets a pulse check, and hybrid events get scorched

This week - AI is disrupting education, but to what extent? ChatGPT takes over an enterprise blog - for one post. Tech services spending points to a...

Enterprise hits and misses - vanity metrics get exposed, DeFi deflates, and the connected consumer puts brands on notice - Vimarsana News

Enterprise hits and misses - vanity metrics get exposed, DeFi deflates, and the connected consumer puts brands on notice

This week - brands grapple with the connected consumer and their brand (dis)loyalty. Vanity metrics get called out - we need better project KPIs. DeFi has a rough week, and the diginomica team fans out as on-the-ground events kick in.

The do's and don'ts of the customer use case - the bedrock of B2B content strategy - Vimarsana News

The do's and don'ts of the customer use case - the bedrock of B2B content strategy

Are customer use cases just a glossy marketing ploy? No. Done properly, they are the foundation for all the content that follow. Amidst the social noise, case studies still have relevance. Here's why.